# Timothy Gaull

> Timothy Gaull is an independent consultant in Nashville, Tennessee (practice name: Gaull & Co) who helps owner-led businesses (roughly 5 to 200 people) put AI to work, sharpen their brand, and build systems so the company can grow without everything running through the owner. He was an AVP at AllianceBernstein, Designer in Residence at Lightbank, and Staff Product Designer at Included, an AI startup that won a 2023 SXSW Innovation Award and was later acquired by Phenom.

His approach: most businesses don't have an AI problem, they have a systems problem. You can't automate what isn't written down, so the work starts by interviewing the owner to map how work actually moves, writing down the rules only they know, and turning one recurring task at a time into an AI skill that is tested on past decisions before it's trusted.

## Free tool

- [The AI Foundation Kit](https://gaullco.com/kit/): a free, CC BY 4.0 kit of plain-text files that turns Claude, ChatGPT, Gemini or any AI chat tool into an interviewer. It maps how work moves through a business (service delivery map), builds a context pack of standing facts (what the business takes on and turns away, pricing assumptions, glossary, definitions of done, approval gates), extracts recurring tasks into AI skills with a fixed template, and verifies each skill against five past decisions. Includes worked examples for a metal fabrication shop and a real estate investor. Installs as a Claude Skill. Download with a name and email at https://gaullco.com/kit/.

## Services

- AI Opportunity Sprint (2 weeks): map how work gets done, pick the three biggest AI wins, set up the first one live.
- Brand & Business Foundations (4 to 6 weeks): positioning, offer, identity and website grounded in customer interviews.
- Fractional AI & Growth Partner (monthly): ongoing strategy and hands-on automations, brand and marketing systems.
- Engagements start at $1,600. Who it is for, the services and how an engagement starts: https://gaullco.com/work-with-me/. Intro calls by request at https://gaullco.com/intro-call/.
- Service area: Nashville and Middle Tennessee, and clients anywhere remotely.

## Case studies

- [Gunter Metals](https://gaullco.com/work/gunter-metals/): a Middle Tennessee metal fabrication shop that went from a one-page website and contact form to a phone-first metal counter with dynamic pricing and inventory kept in a spreadsheet, requests for proposals that flow into Jobber, the shop's CRM and quoting tool, and a brand identity designed with AI in four days.
- [Pedro Pet Pals](https://gaullco.com/work/pedro-pet-pals/): volunteer project for an animal rescue; adoptable animals published live from shelter software, a volunteer photo tool and approved onboarding.
- [AllianceBernstein: paperless](https://gaullco.com/work/alliancebernstein/): a firmwide paperless program at a global asset manager that moved 3,500 employees and 2,500 contractors onto iPads and digital workflows, taught by an iPad app Tim designed and built, with an estimated $10M a year in savings.
- [AllianceBernstein: institutional sales](https://gaullco.com/work/alliancebernstein-institutional/): research with 22 institutional sales advisors, relationship managers and associates worldwide, personas, a day-in-the-life map and a sales and account lifecycle map, then a Salesforce redesign built around how advisors sell.
- [Included](https://gaullco.com/work/included/): a tokenized design system and design-to-build process for an AI people-analytics platform that won a 2023 SXSW Innovation Award.

## Contact

- Gaull & Co, Nashville, TN
- Phone: (615) 933-9645
- Email: tim@gaullco.com
- Intro calls by request: https://gaullco.com/intro-call/

## More

- [About Timothy Gaull](https://gaullco.com/about/)
- [All work](https://gaullco.com/work/)
- [LinkedIn](https://www.linkedin.com/in/timothygaull/)

Last updated: 2026-10-07